For exhibitors at trade fairs in Germany — and anywhere else
Every lead from your stand gets your follow-up e-mail, in their language, the day after the fair.
Upload your badge-scan export. Your own texts become one e-mail per lead — in German, Italian, Dutch or eight more languages — with the topic you discussed and the product they asked about, plus a sequence of follow-ups with dates. You send from your own mailbox or CRM. Only leads who agreed to be e-mailed get one.
What it costs
Starter
€490
per fair, plus VAT where it applies
Up to 200 leads. A first e-mail the day after the fair and one follow-up, in each lead's language.
Standard
€990
per fair, plus VAT where it applies
Up to 600 leads. A sequence of three e-mails, in each lead's language.
Full service
€1,500
per fair, plus VAT where it applies
Standard, and a person writes your three e-mails with you and sends you a reply report after the last one.
No card is charged when you order. We send an invoice after you have signed in and seen your leads in the tool; if you do not use it for this fair, you pay nothing.
How it works
- Before the fair: order and write your follow-up e-mails once, in your language — your words, your products, your offer — with placeholders like {first_name} and {topic}.
- At the stand: scan badges as usual, and ask each visitor for consent to be e-mailed (a checkbox in your scanner app or a signed card).
- The evening the fair ends: upload your scanner's export (CSV or Excel). Every row is either taken or named with its row number and the reason. Pick the topic and product for each lead.
- Each lead in their language: your texts are translated into each lead's language; a check holds every translation to your own words, numbers and names, and a person on your side confirms each language.
- Send from your own mailbox: download one CSV per e-mail of the sequence — for Outlook/Gmail mail merge, HubSpot, Pipedrive or Excel. We remind you when the next e-mail is due.
What we do not do
- We never e-mail your leads. You send from your own mailbox or CRM, as yourself, with the CSV we prepare.
- We prepare an e-mail only for a lead whose consent to be e-mailed is on record. Without it, there is no draft and the screen says why. In Germany, e-mail advertising without prior express consent is unlawful for business recipients too (UWG § 7).
- We do not look up your leads on LinkedIn or elsewhere, and we do not buy contact data.
- We do not write your offer. A model may translate your text; it may not add a number, a name, a product, a link or a promise — the check refuses it.
- We are not lawyers and this is not legal advice. Our processing terms (GDPR Art. 28) are on the terms page; they were written by us, not by a lawyer.
Kurz auf Deutsch
Für Aussteller: Sie laden den Export Ihres Badge-Scanners hoch. Aus Ihren eigenen Texten wird pro Lead eine Follow-up-E-Mail in der Sprache des Leads, mit Folge-E-Mails und Terminen. Sie versenden selbst, aus Ihrem eigenen Postfach oder CRM — wir schreiben Ihren Leads nie. Eine E-Mail entsteht nur für Leads mit dokumentierter Einwilligung (UWG § 7 Abs. 2 Nr. 2, Art. 7 Abs. 1 DSGVO). Wir verarbeiten die Leads als Auftragsverarbeiter nach Art. 28 DSGVO. Preis: ab €490 pro Messe (bis 200 Leads). Keine Rechtsberatung. Datenschutzerklärung